OUR STRATEGIC PROCESS
Like any relationship, it all starts with an initial conversation to make sure we are a good match. After your inquiry, I will set up a phone call, Skype, or Google Hangout session. I will ask you some questions regarding your business, vision, and goals for your brand development and you get the chance to ask me any question that comes to mind. This step will give us both a chance to get to know one another and make sure we are going to make an awesome team.
Since there is typically a wait time between this step and the next, I give you a little homework to prepare for our upcoming project. I will send my questionnaire so can go through and answer some important questions to ensure we are on the same page prior to your project start date. This questionnaire will provide valuable information for me as I move throughout your brand design process and dive further into research and development.
Now that we have established and finalized your inspiration board, I will then get to work on creating the cornerstone of your new brand. The logo design process can take approximately 10 to 15 business days to complete. During this phase you will receive your second deliverable which will consist of a few unique logo concepts designed based on the information given in the initial stages and your approved mood board. Once received, you will have the opportunity to review and request up to 2 rounds of revisions until your loving your new logo design.
You will now have the opportunity take your newly designed brand and continue it throughout all your business collateral (business card, business letterhead/notecard and envelopes, stamp, hangtag, stickers, Facebook and Twitter page designs, etc.) to complete your seamless new look. Most clients add on additional design services such as web design, media kits, print or digital collateral, packaging, and more.
If we hit it off and find that we are the perfect match, I will put together a formal proposal for our project together and send it your way. If everything prepared is approved by you, please sign, and send the proposal back to me and keep a copy for yourself. You will also kindly complete the invoice for our first milestone payment to hold your spot in the Emily Walkup Design queue at this time. *please note this deposit is nonrefundable
So your project start date is here and now it’s time to get started. The first step of the branding process is the creation of an inspiration board or mood board. I will study your questionnaire and create a color palette along with style inspiration that will set the overall tone of your new brand. Within 10 business days of your start date, you will receive your first deliverable and have a chance to review and request up to 2 rounds of revisions until you are in love with the direction.
POLISH & DELIVER
It’s now time to put it all together and create your final deliverable: your new brand style guide! I will pull in your new logo, color palette and inspiration photos then add in your sub mark, logo variations, patterns, fonts and any elements into a full branding guide format. You will have a chance to review and request up to 2 rounds of revisions on the final brand guide. Once your approval is received and your final payment is made, I will package up your files and send them to you via a convenient Google folder for you to download.